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Retail Retail

Industries & Specialties

Retail

Transforming communities through better retail strategies
shopping center

Opening a new bricks-and-mortar shop is more complex than ever.

Brazilian retail is undergoing a fundamental shift. Shopping centers are reimagining their role as community hubs. Omnichannel strategies are reshaping store networks. Brands are balancing physical expansion with digital integration, while investors seek assets that deliver resilient returns in a market marked by regional diversity and shifting consumer preferences. 

Success requires more than location analysis. It demands an understanding of local consumer behavior, regulatory frameworks, and the operational realities that separate high-performing assets from underperformers. Our market knowledge informs every recommendation we make, whether advising a retailer on site selection or guiding an investor through a portfolio repositioning. 

We work with retailers, landlords, developers, and investors to identify opportunities, mitigate risks, and execute strategies that perform in Brazil's diverse regional markets. 

What Sets Us Apart

Retail strategies that work on the ground

Opening a store in Brazil means navigating zoning laws, traffic patterns, and local competition. We use data-driven analysis and retail expertise to help brands choose locations that boost presence, improve margins, and align with consumer needs in São Paulo, Rio, and beyond.

Investor expertise built for change

We guide investors, landlords, and developers in acquiring, leasing, and managing retail assets. With expertise in local markets and tenant demands, we help structure deals and optimize portfolios to create long-term value while staying ahead of market trends.

Insights that reveal what's next

The regional retail market evolves fast. We monitor consumer spending, tenant growth, and location trends in major cities and regional markets. By blending real-time data with industry know-how, we help clients anticipate changes and adjust strategies effectively.

Tailored solutions that deliver

Our nationwide team provides solutions aligned with client goals. From boosting foot traffic to enhancing tenant mix or maximizing asset value, we craft strategies suited to the regional retail landscape, ensuring measurable results and sustainable success.

Advisors who think like retailers

Our team combines entrepreneurial spirit and industry expertise to advise leading brands and landlords. By understanding market dynamics and consumer behavior, we deliver actionable strategies that drive success in this unique retail environment.

Places that perform and belong

Retail should connect with communities. We align strategies with local needs to create spaces that resonate with consumers. By enhancing social impact and building resilience, we help occupiers and owners turn locations into lasting destinations of value.

Services

Investor Services

Capital Markets 


We offer investment sales advisory, acquisition support, and market analysis for retail assets. Our team uses deep capital markets expertise to structure transactions and execute deals, ensuring optimal liquidity and pricing for institutional and private capital.

Learn more about our capital markets


Agency Leasing


We represent landlords in leasing shopping centers, street retail, and mixed-use developments. Our strategies optimize tenant mix and maximize rental income, positioning assets competitively within their specific trade areas across regional metros. 

Learn more about our agency leasing services


Valuation & Advisory


We provide independent valuations and strategic advisory for retail assets. Our professionals deliver accurate, defensible opinions of value that support investment decisions, financing, and portfolio management across the Brazilian retail sector. 

Learn more about our valuation & advisory


Project & Development Services 


We advise on retail development projects from concept to completion. Our services include feasibility analysis, project management, and tenant coordination to ensure developments are delivered on time, within budget, and positioned for success. 

Learn more about our project development services


Sustainability Services


We help retail property owners implement sustainability strategies that reduce operating costs and meet regulatory requirements. Our approach integrates energy efficiency, waste management, and green certification programs tailored to specific local market conditions.


Occupier Services

Tenant Representation


We represent retailers in site selection, lease negotiations, and portfolio optimization. Our services help brands secure locations that drive sales, control occupancy costs, and support expansion strategies across Brazil's diverse regional markets. 

Learn more about our tenant representation


Location & Labour Analytics 


We use advanced analytics to help retailers make informed decisions about location and workforce planning. From understanding local market trends to identifying ideal labour pools, our insights drive strategic growth and operational efficiency.   


Project & Development Services


We manage store buildouts, renovations, and rollouts for retail occupiers. Our project teams coordinate design, permitting, and construction to ensure stores open on schedule and within budget across multiple locations. 

Learn more about our project development services


Facilities Management


Holistic solutions that optimize operational efficiency and reduce occupancy costs. We manage maintenance, security, and energy initiatives to ensure a seamless, high-performance environment. 

Learn more about our facilities management services


Sustainability Services


We help retail occupiers implement sustainability initiatives that reduce energy consumption, minimize waste, and support corporate ESG objectives. Our services deliver measurable environmental and financial benefits.

Team

Paulo-Sampaio
Paulo Sampaio

Gerente de Transacoes Imobiliarias Sr
São Paulo, Brazil


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Research

Complexo Ache
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Complexo Aché Cultural: business and culture

Located between Faria Lima and Pedroso de Moraes avenues, an important axis in the city of São Paulo, the Aché Cultural Complex project, designed by renowned architect Ruy Ohtake, represents an important milestone for the renovation of the surrounding area as a contemporary reference.

Stela Hirata • 7/2/2024
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5 steps transaction new lease

When we talk about the corporate real estate market, especially about office leasing, carrying out an efficient real estate transaction or managing a negotiation is much more than just bringing the parties together and informing the requested values and letting the parties understand each other.

Daniel Battistella • 4/2/2024
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MarketBeat

Brazil MarketBeats

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
Dennys Andrade • 1/8/2024
Mobilidade Elétrica
Article • Sustainability / ESG

How have condominiums managed by Cushman & Wakefield supported the development of electric mobility?

According to the Quatro Rodas portal, specialists in electric mobility believe that in 2030 the Brazilian electrified fleet will be 2 million. Optimistic or not, this forecast makes it urgent to install a charging infrastructure compatible with this huge fleet.

Stela Hirata • 7/7/2023
Urban Farms
Article • Sustainability / ESG

Urban Farms: Commercial real estate and urban agriculture

Rapid urban development and geographic constraints have globally reduced the arable land available for cultivation close to population centers. To potentially fill this gap, companies, organizations and building owners are turning to vertical farming operations such as hydroponics, aeroponics and aquaponics.

5/15/2023
Fulfillment
Article • Supply Chain

all about fulfillment

Lately you must have heard about fulfillment. Although the provision of warehousing and goods management services to external customers has existed for some time in the logistics market, the concept has become more comprehensive and gained notoriety after the rise of e-commerce, especially in the last 2 years.

5/5/2023
Officeverse
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Officeverse can compose workplace ecosystem

The metaverse may seem like a distant reality to some, but the concept applied to the virtual workplace, also known as the officeverse, has been attracting the attention of companies, especially when it comes to attracting talent who want different options for where and how to work.

3/24/2023
Veiculos Eletricos
Article • Supply Chain

Electric vehicles must modify the infrastructure of industrial and logistical warehouses, especially for last mile operations

After 130 years predominantly using fossil fuel-powered transport, we find ourselves at a safe and technological time for the electric vehicle sector to develop. Manufacturers are quietly racing to reshape their vehicle manufacturing industries and meet the growing demands of global consumers and businesses.

10/31/2022
Polos Logisticos
Article • Supply Chain

Brazilian logistics hubs Regions stand out and attract the interest of squatters

With the heating up of electronic retail in Brazil, players in the logistics segment began to build warehouses to meet the demand for spaces, especially Distribution Centers (DCs). In 2022, 54% of these types of properties were leased before they were even completed.

10/27/2022
Tech Cities Webinar
Article • Technology

TECH CITIES: THE GLOBAL INTERSECTION OF TALENT AND REAL ESTATE

On a global scale, tech is a larger portion of major economies - and commercial real estate - than ever before. 2022's release of Tech Cities examines the top location strategy drivers for tech occupiers, identifies the top global tech markets and the impact of tech companies on office real estate.

10/21/2022
SBTi
Article • Sustainability / ESG

Zero carbon

Increasingly committed to the ESG agenda (environmental, social and governance) to significantly contribute to a sustainable future, Cushman & Wakefield has just taken another important step in the journey to achieve net zero greenhouse gas (GHG) emissions. ) across its value chain by 2050.

Cynthia Franco • 8/11/2022
nota-de-mercado-card
News • Economy

Market Note Setember

After two months of consecutive drops in its vacancy rate, São Paulo´s CBD classes A and A+ registered an increase of 0.4 p.p., reaching 19.5% at the end of the month. Rio de Janeiro’s CBD classes A and A+ office market continued to present positive results, with a net absorption of 3,427 sq.m, totalizing 10,590 sq.m until October.
10/27/2020

Frequently Asked Questions

We provide comprehensive tenant representation services for retailers seeking prime locations across the region. Our approach includes site selection analysis, lease negotiation, market benchmarking, and transaction execution. We evaluate demographics, traffic patterns, competition, and local market conditions to identify locations that align with brand positioning and sales objectives. Our team negotiates favorable lease terms, coordinates due diligence, and manages the transaction process from initial search through occupancy, ensuring brands secure spaces that support their expansion goals.

Securing high-performing shopping center space requires understanding tenant mix dynamics, anchor relationships, and center positioning within local trade areas. We analyze footfall patterns, customer demographics, and competitive positioning to identify centers that attract the right consumer profile. Our negotiation expertise helps retailers secure optimal locations within centers, favorable lease terms, and co-tenancy protections. We also assess center management quality, marketing programs, and planned capital improvements to ensure the asset will continue driving traffic.

Investing in the local retail market requires evaluating location quality, tenant credit profiles, lease structures, and regional dynamics. Key considerations include economic trends, consumer spending patterns, competitive supply, and the regulatory environment. We conduct thorough due diligence on tenant sales performance, lease rollover risk, and asset condition. Our investment advisory services help investors assess acquisition opportunities, structure financing, and develop asset management strategies that optimize returns while managing risks specific to Brazil's regional markets and retail sectors.

Data-driven retail intelligence combines demographic analysis, consumer spending data, traffic patterns, and competitive mapping to inform location decisions. We use advanced analytics to evaluate trade areas, forecast sales potential, and identify markets with optimal customer profiles. Our intelligence platform tracks real-time market trends, new development activity, and retailer movement to help brands anticipate opportunities and risks. This approach reduces expansion risk, improves site selection accuracy, and supports strategic decisions about market entry and network optimization across Brazil.

A strategic retail real estate approach aligns physical store networks with omnichannel business models and evolving consumer preferences. We help retailers optimize store portfolios by analyzing sales performance, market coverage, and distribution efficiency. Our strategies integrate store location decisions with e-commerce fulfillment, click-and-collect services, and last-mile delivery networks. We advise on store format evolution, experience design, and portfolio rationalization to ensure physical locations support brand positioning and complement digital channels in serving consumers across Brazil's different regions and income segments.

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