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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom

Richard Pickering
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125 Old Broad Street
London, Greater London EC2N 1AR
United Kingdom

Office: +44 (20) 32963620

Mobile: +44 (7712) 893252

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Richard Pickering

Director of Strategic Foresight & Intelligence • United Kingdom


About

Richard leads strategic innovation for the EMEA business of Cushman & Wakefield.

Working closely with global transformation, technology and regional counterparts, his responsibilities include guiding the development of the firm’s digital platform in EMEA, driving transformation projects to an overarching business vision, developing the EMEA operating model for Analytics, and acting as the lead EMEA sponsor for digital product development.

Richard is also a keynote speaker on the future of real estate. He publishes a bi-weekly blog, Futures /Cut, with a readership of 6,000, which addresses how technology, society, urbanism and economics are transforming the real estate industry. He is passionate on the subject of regeneration and is the sponsor of a current campaign on the Future of Cities.

Originally trained as a lawyer, Richard since held roles in real estate consulting, and as Head of the UK Insight team for Cushman & Wakefield. He founded C&W’s Futures programme and his immediately prior role was as Chief Strategy Officer for the UK business. He sits on C&W’s UK Exco, its EMEA leadership team and chairs the innovation chapter of the EMEA OpCo.

Awards & Recognition

MBA (Distinction)
MSc Property Appraisal (Distinction)
LPC (Distinction)
BA (Hons) Law (2.1)
Member of the RICS

UK INSIGHTS

emea-dc-update-h22025-web-card
Research

H1 2026 EMEA Data Centre Market Update

EMEA data centre capacity has grown more than 36% in two years as AI, cloud and sovereign demand continue to accelerate development, but power availability and delivery timelines are now the principal factors determining where that growth concentrates. 
Matyas Fazekas • 14/09/2026
Downing Street
Article • Government / Public Sector

Devolution Revolution

The opening weeks of Andy Burnham’s tenure as Prime Minister have brought a flurry of policy announcements with potential implications for the UK real estate market, with examples including a commitment to increase council housebuilding, business-rates relief for pubs and music venues, and proposals to give councils greater control over the mix of uses on high streets.
Joshua Woolnough • 27/08/2026
Talking Real Estate Trends BAnner Mobile
Podcast

Talking Real Estate Trends

A collection of podcasts and video series from Cushman & Wakefield’s experts on the trends shaping real estate in the UK. 

26/08/2026
AdobeStock_159886475.jpeg
Research

The BTR Equation

The Case for Mid-Market Build to Rent
07/08/2026
Climate Risk Hero
Article • Sustainability / ESG

Why the UK’s first emergency alert matters for real estate

The question is no longer whether climate change will affect our buildings, but whether they are prepared for it.
Zoe Dolan • 20/07/2026
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 28/07/2025
Unlocking First Generation Beds For Generation Z Students & Investors
Article

Unlocking First Generation Beds For Generation Z Students & Investors

Sharing two bathrooms with six or more people in a block whose main point of interest is the laundry, with rent at less than £100 a week, is a memory of student life for millions. The often underappreciated stock of Purpose Built Student Accommodation (PBSA) has historically not been the centre of attention for investors; however, we believe that this is about to change. First Generation beds make up a third of all beds in the UK.
Olan Coyle • 27/02/2023
elderly-care-sector-what-the-data-tells-us-about-the-pandemics
Article

Elderly care sector: what the data tells us about the pandemic’s impact on occupancy rates

Two and a half years after the devastating first wave of the COVID-19 pandemic, occupancy rates in the UK’s elderly care sector are returning towards pre-pandemic levels. Leveraging data from our national dataset, we have analysed the challenges faced by elderly care homes since spring 2020
Amy King • 10/11/2022
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

What's new

Jon Hubbard
Head of EMEA Hospitality Jon Hubbard to Retire

Cushman & Wakefield's Jon Hubbard is retire as Head of EMEA Hospitality in September 2026 after a 40-year career in the industry. Fred Le Fichoux is to take on leadership of the team.

Lauren Joselyn • 09/09/2026

Richard Mass card image
West End Capital Markets Team Expands With New Partner

Richard Mass appointed as a Partner in the London West End Capital Markets team, strengthening the firm's presence in one of the capital's most active investment markets.

Lauren Joselyn • 06/09/2026

office-agency--leasing-mobile
European Office Occupiers Plan Ahead As Supply Constraints Intensify And Investor Confidence Returns

Occupiers across Europe are increasingly being forced to plan further ahead to secure the right office space, as demand for high-quality buildings continues to outpace supply in many of the region’s leading markets, according to Cushman & Wakefield’s latest European Office Update.

Lauren Joselyn • 01/09/2026

Hero_EuropeanInvestmentAtlas_2026.jpg
European Real Estate Recovery Holds As Investors Turn To Selectivity

Cushman & Wakefield's European Investment Atlas Q1 2026 report highlights a market transitioning into a more mature phase of recovery, where opportunities remain significant but increasingly require precision, discipline and careful asset selection.

Lauren Joselyn • 30/06/2026

Logistics Park East Midlands Gateway
Cushman & Wakefield Appointed As Valuer Of SEGRO’s UK Portfolio

Cushman & Wakefield has been appointed by SEGRO, the UK’s largest Real Estate Investment Trust (REIT), as valuer of its UK portfolio of modern warehousing, industrial property, data centres, and development land assets.

Richard Coleman • 08/05/2026

EMEA APAC Multi Markets.png
Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets

Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.

Lauren Joselyn • 17/12/2025

Discount-Rate_The-Key-Assumption-of-Property-Valuation.jpg
Iversen Building (image)
Iversen Building Reaches Full Occupancy At The Oxford Science Park

The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.

Vikki McCrindle • 28/02/2025

Central-London.jpg
Stane Retail Park In Colchester Sells For £33.95M

In the first major retail park acquisition of 2025, a private South African investor client of Pembrey Asset Management has acquired Stane Retail Park, Colchester, from developer The Churchmanor Estates Company plc, for £33.95 million.

Richard Coleman • 17/02/2025

Central-London.jpg
Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast

The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.

Lauren Joselyn • 06/02/2025

europe-real-estate-card.jpg
European Commercial Real Estate Markets Experience Significant Yield Compression In Q4

New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.  

Richard Coleman • 04/02/2025

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Cushman & Wakefield Completes Acquisition Of Its Affiliate In Finland

Global real estate services firm Cushman & Wakefield has completed the acquisition of its affiliate in Finland, having announced in November that it had entered a definitive agreement to acquire the firm.

 

Richard Coleman • 17/01/2025

Services

Development
There are now five economic factors of production - Labour, Land, Capital, Entrepreneurship, and Data. At Cushman & Wakefield, we understand the significance of each to generating successful outcomes in real estate development.
Learn More
Planning I Development

Our Planning team pairs strategic insight of the planning process with local, ‘boots-on-the-ground’ intelligence to give our clients the real benefit of a truly national platform.

Learn More
Frequently Asked Questions
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MORE INSIGHTS

Solar Panels
Research • Sustainability / ESG

Sustainability How-to Guides

A Practical Sustainability Series
15/09/2026
AI Impact on Singapore's Office Market Banner 2352x1080.jpg
Research

AI Impact on Singapore's Office Market: Four Future Scenarios for Commercial Real Estate

Four Future Scenarios for Commercial Real Estate
15/09/2026
Easy Tenant
Article • Technology

Easy Tenant assists the Real Estate Transactions

One of the tools used in prospecting and customer relationships, the Easy Tenant application has a series of features to assist the consultant in their analysis of property rental, contract renewal or rent review, and also adds a lot to the geolocation factor, using the services made available by Google, through APIs.

04/07/2024
Experience Per Square Foot
Article • Workplace

New office role affects space design and services

Since 2017, Cushman & Wakefield has collected more than 10 million data points from over 130 companies and 100 countries in its Experience Per Square Foot™ (XSF) study. The study revealed that the new role of the office – now a place where employees go to connect, socialize and be creative – affects the design and services available.

28/08/2023
IAOP
Article • Facilities Management

Cushman & Wakefield named among the world's best service providers for the 12th consecutive year

An initiative promoted by the International Association of Outsourcing Professionals (IAOP), the Global Outsourcing 100 recognizes excellence and continuous improvement among service providers and consultants in sectors such as real estate and capital asset management, manufacturing and logistics, facilities services, information and business process outsourcing worldwide.

10/03/2023
Unlocking First Generation Beds For Generation Z Students & Investors
Article

Unlocking First Generation Beds For Generation Z Students & Investors

Sharing two bathrooms with six or more people in a block whose main point of interest is the laundry, with rent at less than £100 a week, is a memory of student life for millions. The often underappreciated stock of Purpose Built Student Accommodation (PBSA) has historically not been the centre of attention for investors; however, we believe that this is about to change. First Generation beds make up a third of all beds in the UK.
Olan Coyle • 27/02/2023
elderly-care-sector-what-the-data-tells-us-about-the-pandemics
Article

Elderly care sector: what the data tells us about the pandemic’s impact on occupancy rates

Two and a half years after the devastating first wave of the COVID-19 pandemic, occupancy rates in the UK’s elderly care sector are returning towards pre-pandemic levels. Leveraging data from our national dataset, we have analysed the challenges faced by elderly care homes since spring 2020
Amy King • 10/11/2022
valuing-us-cre-environmental-performance-web-card
Research • Valuation

U.S. Commercial Real Estate’s Environmental Performance

The U.S. commercial real estate market is profoundly affected by climate warming. As such, criteria for understanding how real estate’s environmental performance affects its overall value is of great interest to commercial real estate valuations professionals and clients.
Jim Morrissey • 15/09/2022
Tech Cities Washington, DC
Article • Technology

Global Tech Cities: Washington, D.C.

With a significant growth forecast for the global tech sector in the next 10 years, the evolution of tech cities around the world as hubs of tech talent and suitable commercial real estate will continue, and Washington, D.C. is no exception. In this article we assess how Washington, D.C. stacks up in the tech space.
Nathan Edwards • 02/09/2022
seguranca cibernetica no home office
Article • Technology

Como manter a segurança digital em alta em tempos de home office

Edson Sivieri, Diretor de TI para a América do Sul, destaca alguns cuidados especiais que devem ser tomados para se proteger de ameaças cibernéticas e manter os equipamentos corporativos e informações sigilosas em segurança.
27/07/2020
Policy Watch Tokyo Report 2020
Research

Policy Watch Tokyo April 27

With the current COVID-19 outbreak in the state of emergency declared by the Japanese government, a series of stimulus packages has been released to help the economy sustain. Now the stimulus package has increased and includes helicopter money, and Bank of Japan (BoJ) announces its unlimited Japanese Government Bonds (JGB) purchasing operation for necessary occasions.
27/04/2020

STORIES

Sony Music HQ Milan
Sony Music Entertainement
The historic Sony Music headquarters in Milan was no longer capable of representing the identity of the brand and of adapting to the evolution of work modes in a vanguard sector like the music industry, due to a fragmented, inflexible layout that was lacking in spaces for teamwork and events.
Learn More
Diamond Building in Ghent
Global Estate Group & Life Tree Group • Developers
The Cushman & Wakefield Capital Markets team have advised Global Estate Group & Life Tree Group on the forward sale of a SPV holding the Diamond project in Ghent.
Learn More
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