Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
Local Office:
25 Baker Street
Marylebone
London, Greater London W1U 8EQ
United Kingdom
Office: +44 207 152 5803
Mobile: +44 7921492681
Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
About
Jon has over 35 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.
He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.
Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.
SERVICES
Hospitality Capital Markets
Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.
Hospitality Valuation
Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.
Investor and Developer Services
Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe
related insights
Research
Research
European Hotel Investor Compass
Research
Insights
Investor Survey: ESG Directly Impacting Hotel Transactions
What's new
New Head of Flexible Offices London
Cushman & Wakefield has appointed Arron Browne as Head of Flexible Offices London, strengthening the firm's capability to support clients as demand for flexible workspace solutions continues to evolve.
Lauren Joselyn • 16/09/2026
Head of EMEA Hospitality Jon Hubbard to Retire
Cushman & Wakefield's Jon Hubbard is retire as Head of EMEA Hospitality in September 2026 after a 40-year career in the industry. Fred Le Fichoux is to take on leadership of the team.
Lauren Joselyn • 09/09/2026
West End Capital Markets Team Expands With New Partner
Richard Mass appointed as a Partner in the London West End Capital Markets team, strengthening the firm's presence in one of the capital's most active investment markets.
Lauren Joselyn • 06/09/2026
European Office Occupiers Plan Ahead As Supply Constraints Intensify And Investor Confidence Returns
Occupiers across Europe are increasingly being forced to plan further ahead to secure the right office space, as demand for high-quality buildings continues to outpace supply in many of the region’s leading markets, according to Cushman & Wakefield’s latest European Office Update.
Lauren Joselyn • 01/09/2026
European Real Estate Recovery Holds As Investors Turn To Selectivity
Cushman & Wakefield's European Investment Atlas Q1 2026 report highlights a market transitioning into a more mature phase of recovery, where opportunities remain significant but increasingly require precision, discipline and careful asset selection.
Lauren Joselyn • 30/06/2026
Cushman & Wakefield Appointed As Valuer Of SEGRO’s UK Portfolio
Cushman & Wakefield has been appointed by SEGRO, the UK’s largest Real Estate Investment Trust (REIT), as valuer of its UK portfolio of modern warehousing, industrial property, data centres, and development land assets.
Richard Coleman • 08/05/2026
Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets
Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.
Lauren Joselyn • 17/12/2025
Senior Appointments Signal the Next Phase of Growth for Cushman & Wakefield’s V&A Team
Clare Clarke and Rob Pritchard join as Partners.
Lauren Joselyn • 24/09/2025
Iversen Building Reaches Full Occupancy At The Oxford Science Park
The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.
Vikki McCrindle • 28/02/2025
Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast
The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.
Lauren Joselyn • 06/02/2025
European Commercial Real Estate Markets Experience Significant Yield Compression In Q4
New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.
Richard Coleman • 04/02/2025
UK INSIGHTS
Insights • Economy
Cost Inflation: Are Fundamentals Still Supporting Fee Growth?
Research
Article • Government / Public Sector
Your First Home: A Positive Step, But Is It Enough?
Insights
Unified by Disruption: A Generation Rewriting Retail
Research
UK Student Accommodation Report
Research
H1 2026 EMEA Data Centre Market Update
Research • Workplace
MarketBeat
Article
Co-Living: In an ever-changing market, where do the hurdles and opportunities lie for the sector?
Insights
Insights • Economy
FEATURED STORIES
Cushman & Wakefield – Birmingham Office • Commercial Real Estate
Learn More
Battersea Power Station Development Company • Retail
Learn More
Hines • Retail
Learn More
