Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
Local Office:
43-45 Portman Square
London, W1A 3BG
United Kingdom
Office: +44 207 152 5803
Mobile: +44 7921492681
Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
About
Jon has over 35 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.
He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.
Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.
SERVICES
Hospitality
The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.
Hospitality Capital Markets
Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.
Hospitality Valuation
Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.
Investor and Developer Services
Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe
related insights
Research
Research
European Hotel Investor Compass
Research
Insights
Investor Survey: ESG Directly Impacting Hotel Transactions
What's new
Cushman & Wakefield Appointed As Valuer Of SEGRO’s UK Portfolio
Cushman & Wakefield has been appointed by SEGRO, the UK’s largest Real Estate Investment Trust (REIT), as valuer of its UK portfolio of modern warehousing, industrial property, data centres, and development land assets.
Richard Coleman • 08/05/2026
Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets
Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.
Lauren Joselyn • 17/12/2025
Senior Appointments Signal the Next Phase of Growth for Cushman & Wakefield’s V&A Team
Clare Clarke and Rob Pritchard join as Partners.
Lauren Joselyn • 24/09/2025
Grade A London Office Space Facing Considerable Squeeze Beyond 2025
New quarterly London office data from Cushman & Wakefield highlights the constrained conditions faced by occupiers seeking Grade A space in London and points to further challenges to come, with just 5.91 million sq ft of total office space currently under construction and available beyond 2025.
Lauren Joselyn • 06/05/2025
Cushman & Wakefield Appoints Rod Edwards As Partner In Rating Team
Based in London, Edwards will play a pivotal role in supporting the firm's existing clients, developing the team, and focusing on new business opportunities.
Lauren Joselyn • 01/04/2025
Cushman & Wakefield Appoints Patrick Hogan As Head Of EMEA Living Capital Markets
Real estate services firm Cushman & Wakefield has appointed Patrick Hogan as Head of EMEA Living Capital Markets.
Richard Coleman • 06/03/2025
Iversen Building Reaches Full Occupancy At The Oxford Science Park
The Iversen Building, a new purpose-built ‘lab ready’ 86,000 sq ft building based at The Oxford Science Park (TOSP), has reached 100% occupancy only twelve months after practical completion.
Vikki McCrindle • 28/02/2025
Stane Retail Park In Colchester Sells For £33.95M
In the first major retail park acquisition of 2025, a private South African investor client of Pembrey Asset Management has acquired Stane Retail Park, Colchester, from developer The Churchmanor Estates Company plc, for £33.95 million.
Richard Coleman • 17/02/2025
Central London Office Market Defies Economic Challenges With Robust Leasing And A Positive 2025 Forecast
The Central London office leasing market demonstrated remarkable resilience in 2024, achieving an overall take-up of 9.68 million sq ft, a 1% increase on 2023 and the second highest volume in the past five years, according to Cushman & Wakefield's latest ‘Central London Offices Marketbeat’ report.
Lauren Joselyn • 06/02/2025
Powerhouse Markets Lead EMEA Data Centre Growth As New Markets Emerge To Reshape Landscape
A total of 21GW of data centre capacity across EMEA was operational, under construction, or in planning stages at the end of 2024 with operators increasingly looking beyond traditional powerhouse markets to meet demand, according to Cushman & Wakefield.
Richard Coleman • 05/02/2025
European Commercial Real Estate Markets Experience Significant Yield Compression In Q4
New data from Cushman & Wakefield reveals that a growing number of European commercial real estate markets saw prime yields move inwards in Q4 2024, with 24 market sectors reporting an inward shift in Q4 2024, double the number in Q3, providing a clearer signal that Europe’s investment markets are on the road to recovery at the prime end of the market.
Richard Coleman • 04/02/2025
Cushman & Wakefield Completes Acquisition Of Its Affiliate In Finland
Global real estate services firm Cushman & Wakefield has completed the acquisition of its affiliate in Finland, having announced in November that it had entered a definitive agreement to acquire the firm.
Richard Coleman • 17/01/2025
UK INSIGHTS
Research
Research
H2 2025 EMEA Data Centre Market Update
MarketBeat
Insights
Article • Sustainability / ESG
Sustainable Dilapidations – Shifting Trends in The Green Agenda
Research • Sustainability / ESG
Unlocking Sustainable Success: The Rise of ESG Benchmarks in Real Estate
Insights • Sustainability / ESG
Navigating the latest RICS Standard and the impact on Valuation and Sustainability
Research
Mind the gap: the difference between IPMS and NIA rental values
Insights
Research • Workplace
European Commercial Real Estate Versus Inflation: A Close Look at Past Performance
Insights • Economy
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