Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
Local Office:
43-45 Portman Square
London, W1A 3BG
United Kingdom
Office: +44 207 152 5803
Mobile: +44 7921492681
Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
About
Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.
He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.
Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.
SERVICES
Hospitality
The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.
Hospitality Capital Markets
Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.
Hospitality Valuation
Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.
Investor and Developer Services
Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe
Rethinking Properties
Capital Markets: global transaction expertise
Our Capital Markets team provides institutional and private owners, occupiers, investors and developers with advice about transaction management.
Capital Markets: global transaction expertise
Our Capital Markets team provides institutional and private owners, occupiers, investors and developers with advice about transaction management.
Logistics & Industrial Agency
The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.
Logistics & Industrial Agency
The Lease & Industrial Leasing team is an experienced, dynamic, innovative and proactive market-facing commercial team.
Office Lease Advisory
Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team.
More Insights
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Implications of the Homes for London Regulatory Package
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Overcoming Barriers to Commercial Solar PV Adoption in Logistics Real Estate
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Unlocking Solar PV Potential in UK Logistics Properties
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UK Elderly Care MarketBeat Reports
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UK Student Accommodation Report
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Manchester Hotel Market Spotlight
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UK Economy & Housing Marketbeat Reports
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Insights • Workplace
Leading an Active Recovery to Build the Best Workplace Experience
What's new
Cushman & Wakefield Appoints New Head of EMEA Offices Research
Appointment of Kiran Patel strengthens Cushman & Wakefield’s regional insight and client engagement across the office sector.
Lauren Joselyn • 14/10/2025
Cushman & Wakefield’s Valuation & Advisory Team Strengthens Further With Partner Hire
Sally Allsop joins from Cluttons and will be based in Manchester.
Lauren Joselyn • 08/10/2025
Publica Announces 50,000 sq ft Pre-let to General Atlantic at Elephant Marylebone
Publica is transforming the former House of Fraser department store in London’s West End into a best-in-class mixed use destination.
Richard Coleman • 02/10/2025
Defence Sector is Opening Up Strategic, Long Term Real Estate Opportunities Says Cushman & Wakefield Report
‘Strategic Sector Signals’ report outlines the growing demand across Europe’s Defence, Clean Energy, Critical Materials and Life Sciences sectors.
Lauren Joselyn • 01/10/2025
Cushman & Wakefield Reveals Retail Sectors Driving Growth In Europe
Fashion industry maintains position as the largest retail occupier across Europe.
Richard Coleman • 25/09/2025
Senior Appointments Signal the Next Phase of Growth for Cushman & Wakefield’s V&A Team
Clare Clarke and Rob Pritchard join as Partners.
Lauren Joselyn • 24/09/2025
From Caution to Strategic Conviction: European Real Estate Finds Its Footing
European real estate is still a strong play, offering real income-producing assets backed by solid long-term trends and fundamentals says Cushman & Wakefield.
Lauren Joselyn • 11/06/2025
Grade A London Office Space Facing Considerable Squeeze Beyond 2025
New quarterly London office data from Cushman & Wakefield highlights the constrained conditions faced by occupiers seeking Grade A space in London and points to further challenges to come, with just 5.91 million sq ft of total office space currently under construction and available beyond 2025.
Lauren Joselyn • 06/05/2025
European Commercial Real Estate Sector To Weather Impact Of Tariff Uncertainty And Continue Expansion
Cushman & Wakefield report publishes report analysing economic and property impacts of the first 100 days of Donald Trump’s second presidential term.
Richard Coleman • 01/05/2025
Cushman & Wakefield Appoints New Head Of UK Student Accommodation
James Woolley takes the helm of the UK Student Accommodation team.
Richard Coleman • 28/04/2025
Occupiers Focus On The Core As The City Breaks Record For Central London Office Leasing Deals
The City of London set a new record for office leasing deals in a calendar year with 339 transactions over 5,000 sq ft in 2024.
Lauren Joselyn • 24/04/2025
Iconic European Streets See 83 New Luxury Store Openings Despite Ongoing Luxury Market Transition
The European luxury retail real estate market continues to show resilience with further store openings in 2024 despite another year of transition in the luxury retail market, according to Cushman & Wakefield’s European Luxury Retail 2025 report.
Richard Coleman • 03/03/2025
UK INSIGHTS
Article • Construction
Implications of the Homes for London Regulatory Package
Research • Sustainability / ESG
Overcoming Barriers to Commercial Solar PV Adoption in Logistics Real Estate
Research
Unlocking Solar PV Potential in UK Logistics Properties
Research
UK Student Accommodation Report
Research
Manchester Hotel Market Spotlight
MarketBeat
Research
H1 2025 EMEA Data Centre Market Update
Research
Insights
Insights • Economy
Insights • Workplace
Leading an Active Recovery to Build the Best Workplace Experience
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