Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
Local Office:
43-45 Portman Square
London, W1A 3BG
United Kingdom
Office: +44 207 152 5803
Mobile: +44 7921492681
Jonathan Hubbard
Head of Hospitality EMEA • United Kingdom
About
Jon has over 35 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.
He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.
Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.
SERVICES
Hospitality
The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.
Hospitality Capital Markets
Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.
Hospitality Valuation
Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.
Investor and Developer Services
Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe
More Insights
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UK Regional Offices MarketBeat
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UK Elderly Care MarketBeat Reports
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UK Build-to-Rent Marketbeat Reports
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Autumn Budget: Implications for real estate
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Research • Workplace
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Sharing is Caring: The rise of second hand retail
Article • Food & Beverage
The UK F&B Sector Is Serving Up Reasons To Be Cheerful
Food inflation and menu prices are at an all-time high meaning operators must be creative. Already pioneering brands are revisiting where they source their produce and are changing their menus to serve local and in-season food.
What's new
Cushman & Wakefield Hires Partner To Lead Its Yorkshire And North East Logistics & Industrial Team
Cushman & Wakefield has appointed Jake Pygall as Partner within its Logistics & Industrial team.
Vikki McCrindle • 19/01/2026
Cushman & Wakefield Doubles Down On EMEA Debt Advisory With Twin Strategic Hires
Cushman & Wakefield’s EMEA Debt Advisory team has added experienced hires as it continues its expansion following another year of record growth.
Lauren Joselyn • 15/01/2026
Cushman & Wakefield Appoints Senior Leaders To Drive Insight-Driven Solutions Across APAC & EMEA Markets
Richard Pickering and Alvin So join the APAC & EMEA Multi-Markets team.
Lauren Joselyn • 17/12/2025
Cushman & Wakefield Hires Partner To Lead North West Logistics & Industrial Team
Cushman & Wakefield has appointed James Lewis as a Partner within its national Logistics & Industrial team.
Vikki McCrindle • 09/12/2025
75% Of European Office Leasing Now In Core Areas As Occupiers Prioritise Location Over Quality
Vacancy gap between core CBD office locations and those outside the core is at its highest level since Q1 2016.
Lauren Joselyn • 04/12/2025
From Caution to Conviction: Europe’s Property Sector Enters 2026 with Momentum
Confidence in European real estate is building, with core sectors poised for growth as fundamentals and investor sentiment improve.
Lauren Joselyn • 04/12/2025
Cushman & Wakefield’s UK Retail Team Adds Mike Bumford As Partner
Bumford joins from Knight Frank’s national retail agency team where he advised landlord clients on retail schemes across the UK, as well as acquiring space on behalf of national occupiers.
Vikki McCrindle • 01/12/2025
Debt Capital Driving European Real Estate Recovery
Cushman & Wakefield’s European Investment Atlas highlights broadening recovery and strategic opportunities across sectors.
Lauren Joselyn • 28/11/2025
London’s New Bond Street Named World’s Most Expensive Retail Destination For First Time
London’s New Bond Street, where rents have risen by 22% in the past year to $2,231 per square foot per year (psf/yr), has been crowned the world’s most expensive retail destination for the first time.
Lauren Joselyn • 19/11/2025
Central London Office Investment Surpasses 2024 Levels As Grade A Supply Tightens
In the leasing market, Grade A accounted for 70% of take up in Q3 2025.
Lauren Joselyn • 07/11/2025
Cushman & Wakefield Appoints New Head of EMEA Offices Research
Appointment of Kiran Patel strengthens Cushman & Wakefield’s regional insight and client engagement across the office sector.
Lauren Joselyn • 14/10/2025
Senior Appointments Signal the Next Phase of Growth for Cushman & Wakefield’s V&A Team
Clare Clarke and Rob Pritchard join as Partners.
Lauren Joselyn • 24/09/2025
UK INSIGHTS
Research
Insights • Investment / Capital Markets
Research
Insights • Economy
Autumn Budget: Implications for real estate
MarketBeat
Research
H1 2025 EMEA Data Centre Market Update
Article
Article
Sharing is Caring: The rise of second hand retail
Article • Food & Beverage
The UK F&B Sector Is Serving Up Reasons To Be Cheerful
Food inflation and menu prices are at an all-time high meaning operators must be creative. Already pioneering brands are revisiting where they source their produce and are changing their menus to serve local and in-season food.
Insights
Insights • Economy
FEATURED STORIES
Cushman & Wakefield – Birmingham Office • Commercial Real Estate
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Battersea Power Station Development Company • Retail
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