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The Smart Premium

 

The Smart Premium explores the wide range of factors influencing rental premiums in the Central London office market, before focusing on the specific impact of digital infrastructure and smart technology. Drawing on a decade of leasing data and WiredScore certification records, the analysis quantifies the financial benefits of technology-enabled workplaces. 

It finds that offices with advanced digital infrastructure command an average rental premium of 4.1%. Buildings with the highest levels of digital capability have achieved uplifts of up to 5.1%, underscoring the value of integrated smart systems and resilient connectivity.

Daryl Perry, Head of UK Research and Insight, said: “As occupier expectations continue to evolve, landlords and developers must ensure their buildings are digitally resilient, intelligently designed and equipped to meet the demands of tomorrow’s workplace. Our research shows that future-proofing office assets with robust digital foundations is not only best practice but also delivers tangible returns through higher rental premiums.”

Case studies featured in the report, include 40 Leadenhall and 25 Baker Street in London.

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Contacts

Joshua Woolnough
Joshua Woolnough

Senior Analyst
London, United Kingdom

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Kiran Patel

Head of Office Sector Research BDS, EMEA
London, United Kingdom

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