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Retail Retail

Industries & Sectors

Retail & Leisure

Transforming communities through better retail strategies
office meeting room with people
 

Opening a new bricks-and-mortar shop is more complex than ever.


The retail world is changing fast. Online brands are opening physical stores, customer expectations are evolving, and the purpose of physical shops is shifting. Success isn't just about a great spot anymore. It's about smart strategy, flexibility, and real market knowledge of local shoppers and rules. 

We help retailers, investors, and landlords navigate these changes with advice designed for the Portuguese market. Whether you're growing in Lisbon or Porto, rethinking a portfolio, or improving a shopping centre's tenant mix, our team provides solutions that work for your business and the community.

 

What Sets Us Apart

Retail Strategies That Work on the Ground

Finding the right retail location in Portugal requires insight into consumer patterns and competition. We use data analytics and local expertise to help brands secure sites that align with their goals and drive sustainable footfall in key urban areas and retail corridors.

Investor Expertise Built for Change

Portuguese retail real estate offers unique opportunities for investors. We advise on acquisitions, disposals, and repositioning strategies, leveraging market knowledge and data to help maximise returns across shopping centres, high streets, and mixed-use developments.

Insights That Reveal What's Next

Retail thrives on anticipating change. Our research tracks shifts in spending, omnichannel strategies, and experiential concepts in Portugal. This intelligence helps clients adapt before trends go mainstream, ensuring they stay ahead in a competitive market.

Tailored Solutions That Deliver

We create custom strategies to meet your goals, whether that means boosting rental income, optimising the tenant mix, or enhancing asset value. Grounded in local market realities, our recommendations are designed to deliver measurable and sustainable results.

Advisors Who Think Like Retailers

Our advisors bring decades of experience working with global brands and local operators. From expansion strategies to lease negotiations, we provide insights from both the occupier and investor perspective, ensuring creative, effective retail solutions.

Places That Perform and Belong

Successful retail spaces deliver results and enrich communities. We help create destinations that strengthen tenant relationships, improve customer loyalty, and build long-term resilience in today’s experience-focused retail landscape.

Services

Investor Services



Capital Markets


We advise investors on retail asset acquisitions and disposals across Portugal. Our team provides transaction support, market analysis, and valuation guidance, leveraging buyer networks and market intelligence to optimise pricing and deal structures for our clients.

Learn more about our capital markets

Agency Leasing


Our leasing specialists represent landlords to secure quality tenants for retail spaces throughout Portugal. We manage the entire process, from market positioning to lease negotiations, to ensure optimal occupancy rates and rental income for property owners.

Learn more about our agency leasing services

Asset Services


We offer comprehensive asset management for retail properties, focusing on operational efficiency, tenant retention, and value enhancement. Our services include financial reporting, budget management, and strategic planning to maximise property performance. 

Learn more about our asset services

Valuation & Advisory


Our certified experts deliver independent, RICS-compliant appraisals for retail assets. We provide market valuations, investment analysis, and strategic advice to support acquisition decisions, portfolio reviews, and financial reporting.

Learn more about our valuation & advisory

Project & Development Services


We guide retail development projects from concept to completion. Our project management team ensures developments meet quality standards, timelines, and budgets, positioning assets for commercial success. 

Learn more about our project development services

Sustainability Services


We help retail property owners implement sustainability strategies that reduce operating costs and meet ESG goals. Our services include energy audits, green building certifications, and carbon reduction planning.

Learn more about our sustainability services


Occupier Services



Tenant Representation


We represent retailers in site selection and lease negotiations across Portugal. Our services include market analysis, property viewings, and lease structuring to secure locations that align with your expansion strategies, brand positioning, and budget.

Learn more about our tenant representation

Location & Labour Analytics


We deliver data-driven location intelligence, evaluating demographics, consumer spending, and competitive dynamics. Our analytics help retailers assess market opportunities, forecast sales, and prioritise expansion markets based on quantitative and qualitative factors.

Project & Development Services


We manage shop fit-out and renovation projects for retailers. Our team coordinates design, contractors, and landlords to deliver turnkey spaces on schedule and within budget, ensuring they meet brand standards and operational requirements.

Learn more about our project development services

Facility Services


We provide integrated facility management for retail operations. This includes maintenance, vendor coordination, and operational support across single or multi-site portfolios to reduce costs and maintain a consistent store environment.

Sustainability & ESG


We help retailers implement sustainable store operations to reduce environmental impact and operating expenses. Our services include energy management, waste reduction, and ESG reporting frameworks that align with corporate responsibility and regulatory requirements.

Learn more about our sustainability services


Team

João Esteves
João Esteves

Partner, Head of Retail Agency
Lisbon, Portugal

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Sandra Belo
Sandra Belo

Associate, Retail
Lisbon, Portugal

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MariaJoseAlmeida_Headshot-2023
Maria José Almeida

Associate, Retail
Lisbon, Portugal

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Susana Pires
Susana Pires

Senior Consultant, Retail Agency
Portugal

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Research

resitopheader_Portugal.jpg
Insights • Construction

Residential Development in Lisbon and Porto – The Supply Challenge

Cushman & Wakefield Portugal is proud to present its first report entirely dedicated to the residential development market in Greater Lisbon and Greater Porto, an in-depth analysis at a particularly challenging moment for the housing sector in Portugal.
12/05/2026
South report
Research • Investment / Capital Markets

Southern Europe Investment Market Overview

Get a summary of the investment market in the Southern Regional Markets - Italy, Spain and Portugal - giving an overview of the historic investment trends and volumes, for each country.
Carlo Vanini • 03/02/2026
The Museum of Art, Architecture and Technology, Lisbon, Portugal
MarketBeat

Marketbeat Portugal Office, Retail & Industrial Q2 2025

Cushman & Wakefield MarketBeat reports analyse quarterly Portugal commercial property activity across office, retail and industrial real estate sectors including supply, demand and pricing trends at the market and submarket levels.
Ana Gomes • 14/08/2025
05.2025waypoint_web-card.jpg
Research

Waypoint: Global Industrial Dynamics 2025

Waypoint: Global Industrial Dynamics 2025 is a brand-new global report, offering you a panoramic view of the industrial real estate market
06/06/2025
Inclusive Cities Barometer
Insights • Sustainability / ESG

Inclusive Cities Barometer

The Inclusive Cities Barometer analyzed 44 cities in the EMEA region, including Lisbon.
15/07/2024
Nearshoring Opportunities for Real Estate in EMEA
Research • Supply Chain

Nearshoring opportunities for businesses

Discover the advantages of nearshoring and how Cushman & Wakefield's team of experts can help businesses navigate the complexities of nearshoring. From site selection to managing real estate transactions, we can help you unlock the benefits of nearshoring. 
Sérgio Nunes • 31/05/2023
Investment guide
Research • Investment / Capital Markets

Iberian Real Estate Investment Guide

Get an in-depth analysis of the real estate market and its outlook, with the legal and tax framework and analysis regarding the development, management and transaction of real estate assets in the Iberian Peninsula.
Paulo Sarmento • 06/04/2023
0920226sctrendscard
Insights

The Most Disruptive Decade in Supply Chain History: Six Key Trends to Watch

No other decade has been as disruptive to the supply chain as the 2020s have been thus far thanks to pandemic-induced market volatility and subsequent economic challenges. Here are six supply chain trends to watch.
Benjamin Harris • 13/09/2022

Frequently Asked Questions

We provide comprehensive retail consultancy services for businesses looking for spaces on prime high streets and shopping districts. Our services include site selection, market analysis, lease negotiations, and transaction execution. Leveraging extensive relationships with landlords and in-depth market insights, our team identifies opportunities that align with brand requirements and expansion strategies. We represent occupiers throughout the entire process, from the initial property search to lease drafting and handover.

Securing leases that balance prime locations with sustainability goals requires strategic negotiations and strong market knowledge. We advise occupiers to target properties with strong ESG credentials or the potential for sustainable improvements, structuring terms that support green initiatives. This includes negotiating energy efficiency commitments and cost-sharing arrangements for building upgrades. We assess properties based on environmental certifications and energy efficiency ratings, helping retailers secure locations that meet both commercial and environmental objectives.

Investors evaluating retail assets in Portugal should focus on tenant quality, area demographics, and the potential for asset repositioning. We provide guidance on acquisition strategies that consider omnichannel trends and mixed-use development opportunities. Key factors include lease structures, tenants’ financial strength, and capital expenditure requirements. Our investment consultancy services offer market analysis, due diligence support, and transaction execution advice to identify value appreciation potential. 

Market intelligence provides critical insights into consumer behaviour, regulations, and local competitive dynamics. We deliver data-driven entry strategies based on demographics, consumption patterns, and site availability across the country. Our research teams monitor macroeconomic trends and retail supply dynamics to guide site selection decisions. This intelligence helps retailers allocate capital efficiently and tailor store formats to local preferences, all while maintaining brand consistency across Portugal. 

A consultative approach aligns real estate decisions with broader business goals and consumer expectations. We collaborate with retailers to develop portfolio strategies that balance physical presence with operational flexibility, incorporating optimised store formats and experiential design. This approach takes into account omnichannel integration and customer journey mapping to create retail environments that boost sales. Our consultancy services support retailers in building resilient portfolios that adapt to shifts in consumer behaviour within the Portuguese market.

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