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India Tenant Rep page tenant-representation

Services

Tenant Representation

Maximising Real Estate Value Through Strategic Tenant Representation
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Securing the right commercial space in Vietnam demands deep local expertise, strategic insight, and unwavering advocacy for your business interests. We deliver a comprehensive real estate strategy that drives success across Ho Chi Minh City, Hanoi, and emerging markets nationwide. 

Our tenant representation specialists understand that real estate decisions directly impact your operational efficiency, talent retention, and bottom-line performance. Leveraging our deep market knowledge, we ensure your space becomes a competitive advantage, whether you are establishing a new presence or optimising an existing portfolio. 

What Sets Us Apart

Market-savvy teams uncovering better opportunities

We leverage a deep understanding of Vietnam's commercial property sectors, from premium office developments in Thu Thiem to ready-built factories in key economic zones. Our specialists monitor regulatory changes, including the Real Estate Business Law implementation, ensuring clients take advantage of market shifts while staying compliant across all transactions.

Analytics for better decision-making

Our approach evaluates key success factors such as talent accessibility, infrastructure connectivity, and cost efficiency. We analyse Vietnam's diverse submarkets, from central business district premium locations to emerging industrial hubs like Bac Ninh and Dong Nai, offering data-driven recommendations tailored to your operational needs and growth plans.

A scalable platform for better service delivery

Whether securing a headquarters location or managing property portfolios across Vietnam's economic regions, we deliver expert solutions. Our platform covers transaction management, regulatory compliance, and portfolio optimisation, ensuring seamless service delivery regardless of project complexity.

Real estate strategies aligned with your business

We align property decisions with broader business goals, understanding how location impacts talent retention, supply chain efficiency, and market access. Our recommendations reflect Vietnam's evolving infrastructure, including Long Thanh International Airport and expanded expressway networks, setting clients up for long-term success.

Workplace and headquarters strategy that works

We help organisations adapt to Vietnam's changing workplace trends, from sustainable office buildings with green certifications to flexible workspace solutions. Our strategies balance local workforce expectations with international standards for collaboration, culture, and brand representation.

Cross-border reach, in-country expertise

For multinational organisations entering Vietnam, we provide comprehensive market entry support. From navigating foreign investment regulations to identifying ideal locations for regional headquarters, we leverage local expertise and relationships to ensure a successful market presence.

Services

Our Services 



Strategic Location Planning


We identify optimal locations by analysing demographic trends, infrastructure, and regulatory factors. Our location strategies evaluate talent accessibility and operational efficiency to ensure your Vietnam presence delivers a sustainable competitive advantage and supports core business objectives.


Lease Negotiations & Restructuring


Our negotiation specialists navigate complex lease terms and local regulations to secure favourable conditions. We structure agreements that provide operational flexibility while protecting your interests, using strategic restructuring opportunities and comprehensive audits to minimise occupancy costs.


Portfolio Strategy & Management


For clients with multiple sites, we deliver centralised portfolio management that optimises costs and standardises processes. Our multi-site strategies leverage economies of scale and ensure consistent service delivery across your entire Vietnam portfolio, while retaining local market responsiveness.


Flexible Workplace Consulting


In response to changing work dynamics, we provide strategic guidance on flexible workspace solutions. Our services include coworking partnerships, hybrid office models, and adaptable lease structures that enhance business agility while effectively managing real estate costs in a fast-evolving market.


Market Research & Analysis


Our research provides critical market intelligence on supply, demand, and rental trends. We deliver customised analysis that informs strategic planning and mitigates risk, empowering you to make data-driven investment decisions across dynamic commercial real estate markets.


Sustainability & ESG Advisory


We provide guidance on green building certifications, energy efficiency, and ESG compliance. Our expertise ensures your real estate strategy aligns with corporate sustainability objectives and meets Vietnam’s regulatory expectations for environmentally responsible development, enhancing long-term asset value.

Specialisation

Industry Expertise



Office


As multinational corporations establish regional headquarters, our office specialists provide unparalleled market expertise. We guide clients through site selection in Grade A developments, implement advanced workplace strategies for hybrid models, and negotiate leases that reflect occupier preferences for sustainable, tech-enabled environments.  

Learn more about our office team


Industrial & Logistics


The rapid growth of e-commerce and manufacturing presents significant industrial and logistics opportunities. Our specialists offer comprehensive site selection in key economic zones, warehouse acquisition strategies, and supply chain optimisation solutions, capitalising on infrastructure improvements and government incentives. 

Learn more about our industrial team 


Retail


An expanding consumer market drives strong retail demand. Our expertise covers shopping centre locations, high street opportunities, and mixed-use developments. We ensure your retail strategy captures market growth by aligning with urbanisation trends and evolving consumer preferences while managing operational costs.  

Learn more about our retail team

Team

Ngoc Le
Ngoc Le

Senior Director, Strategic Consulting (Vietnam)
District 1, Vietnam


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Thuan-Nguyen
Thuan Nguyen

Director
Ba Dinh District, Vietnam


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Research

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Research • Sustainability / ESG

Climate Risk Global Cities Outlook

Explore current and future climate risk hazard exposure in 100 global cities and learn real estate strategies to manage these risks.
07/11/2024
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Research • Economy

Precincts: A Blueprint For Creating Places With Purpose

Challenges remain as we strive to create foundational elements that support sustainable urban growth. This includes ensuring equitable outcomes for all citizens as our urban landscape evolves, both in the visible structures we build and the underlying systems that support them.

 
06/11/2024
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Insights • Sustainability / ESG

5 Trends Shaping the Commercial Real Estate Market in the Year of the Dragon

On August 1, 2024, the Land, Real Estate Business and Housing Laws officially took effect, which is expected to create strong momentum for the development of the real estate market and socio-economy in Vietnam.
04/10/2024
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Research • Sustainability / ESG

Cushman & Wakefield Releases 2023 Sustainability Report

The report demonstrates the firm’s global impact and performance across key sustainability areas during 2023, and progress on future targets that will help shape a more sustainable, inclusive future for the firm’s people, clients, planet and communities.
05/09/2024
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Article • Sustainability / ESG

Adapting with Purpose: Cushman & Wakefield’s ESG Commitment in Vietnam

For Vietnam’s real estate sector, 2023 was among the most challenging years in recent memory. A combination of factors slowed project development and customer sales to a crawl, forcing the industry to take a hard look at itself.
26/06/2024
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Insights • Sustainability / ESG

Hiking Sustainability via Walkable Cities

The report examines how urban planning plays an important role in responding to lifestyle changes and climate change and promotes workable transformation in terms of the 15-minute city concept, balanced urban public space, transit-oriented development (TOD), ecological solutions, net-zero buildings and other approaches to bring about beneficial change and the creation of a sustainable urban environment.
Shaun Brodie • 13/11/2023

Frequently Asked Questions

Our comprehensive tenant representation services in Vietnam encompass strategic site selection, lease negotiation and restructuring, market analysis, portfolio management, and workplace strategy consulting. We provide end-to-end support from initial market entry through ongoing occupancy optimisation, ensuring your real estate decisions align with business objectives while navigating local regulations and market conditions effectively.

We mitigate risk through comprehensive due diligence, regulatory compliance guidance, and strategic lease structuring that provides operational flexibility. Our cost management approach includes market benchmarking, negotiation expertise, and portfolio optimisation strategies that reduce total occupancy costs while ensuring your space supports business growth and operational efficiency.

Lease administration encompasses comprehensive management of lease obligations, payment schedules, renewal options, and compliance requirements across your Vietnam portfolio. Our systematic approach ensures accuracy in financial reporting, identifies cost-saving opportunities, and manages critical dates to prevent costly oversights while maintaining optimal occupancy terms.

Centralised administration provides standardised processes, consistent reporting formats, and comprehensive oversight that reduces errors and improves financial transparency. Our platform delivers real-time portfolio visibility, automated alerts for critical dates, and detailed analytics that support strategic decision-making while ensuring compliance with local regulations and corporate requirements.

Location strategy integrates comprehensive analysis of market conditions, demographic trends, infrastructure development, and regulatory factors to identify optimal expansion opportunities. Our approach considers talent accessibility, customer proximity, operational efficiency, and cost factors to ensure your locations support sustainable growth while maximising competitive advantage.

Strategic location planning considers talent density, transportation connectivity, and amenity access to ensure your facilities attract and retain skilled professionals. We analyse factors including proximity to universities, residential areas, and public transportation to optimise workforce accessibility while evaluating infrastructure capabilities and supplier networks that support operational efficiency and business continuity.

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