Tom Anderson

Associate Director • United Kingdom

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Tom Anderson

Associate Director • United Kingdom

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About

Tom Anderson is an Associate Director within Cushman & Wakefield's UK Marketing team, leading marketing and business development strategy across the Retail & Leisure and Logistics & Industrial sectors. With more than eight years' experience in commercial real estate marketing, he specialises in developing integrated campaigns that enhance market visibility, strengthen client engagement and support business growth across the UK, EMEA and APAC.

Tom works closely with senior business leaders to deliver strategic marketing programmes, thought leadership initiatives, flagship events and account-based marketing campaigns. He has led several high-profile initiatives, including the MAPIC marketing strategy, the international Europe Unlocked campaign and the relaunch of MarketBeats, driving significant growth in audience engagement, digital performance and commercial opportunities.

Recognised as Cushman & Wakefield's EMEA Marketer of the Year in 2025 and a Highly Commended Rising Star in 2024, Tom is passionate about connecting market insight with business outcomes and helping clients navigate evolving real estate trends. Alongside his sector responsibilities, he co-leads UNITY, Cushman & Wakefield's LGBTQ+ employee network, supporting inclusion initiatives and collaboration across the firm's global business.

Tom holds a BSc in Marketing & Management from Newcastle University and is CIM Account-Based Marketing certified.

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