CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Retail Retail

Industries & Sectors

Retail & Leisure

Transforming communities through smarter retail strategies

store
 

Opening a physical store is more complex than ever.

The Dutch retail and leisure sector requires smart real estate strategies that align location, operational efficiency and consumer preferences. Whether you are a brand seeking the right high street location, an investor repositioning a shopping centre, or a leisure operator expanding in key cities, success depends on in depth market knowledge.

We support occupiers and investors in identifying and optimising retail and leisure real estate that performs. From prime shopping locations in Amsterdam to regional retail hubs embracing new concepts, our team combines transactional expertise with strategic advisory to help you navigate and succeed in the Dutch market.

 

DELIVERING RESULTS

more than 100
transactions
over 50 years
of combined retail real estate expertise
from 50 sq m to over 3,000 sq m
Transaction sizes

What Sets Us Apart

Retail strategies that work on the ground

Location is critical. Our advisors analyse footfall patterns, demographic data and competitive landscapes to help occupiers make well informed location decisions. We negotiate lease terms that balance flexibility with location value, ensuring your concept resonates with local consumers and supports sustainable brand growth.

Investor expertise built for change

We advise investors, owners/landlords and developers on the acquisition, leasing and repositioning of retail and leisure assets. By combining tenant demand insights with consumer trends, we help retail real estate adapt to changing behaviour while maintaining a competitive edge.

Future-focused insights

Retail and leisure markets are evolving rapidly. We track shifts in consumer behaviour, tenant strategies and locational dynamics across the Netherlands. By combining data with experience, we help clients anticipate change and position assets for long term performance.

Tailored solutions that deliver

Supported by a network of specialists and a solution oriented mindset, we deliver strategies aligned with your objectives. Whether the goal is increasing footfall, optimising turnover or maximising asset value, our approach is grounded in the realities of the Dutch market and your specific ambitions.

Advisors who think like retailers

Success in retail and leisure requires commercial creativity. Our teams bring an entrepreneurial mindset and extensive experience advising leading brands and owners. We don’t just understand the sector — we actively help shape it.

Destinations that create value

We believe in creating retail and leisure destinations that connect with communities. By aligning location strategies with local needs, we help occupiers and owners develop places that add value to neighbourhoods and contribute to long term market resilience.

Services

Investor Services



Capital Markets


We advise on the acquisition and disposal of retail and leisure assets across the Netherlands. Our specialists combine investment analysis with market intelligence to identify opportunities, structure transactions and execute deals aligned with your investment objectives.

Learn more about our capital markets

Agency Leasing


Our leasing specialists represent landlords in securing high quality tenants for retail and leisure properties. Leveraging strong tenant relationships and market data, we optimise occupancy levels, rental income and tenant mix in key Dutch cities.

Learn more about our agency leasing services

Asset Services


We provide property and asset management services that enhance the performance of retail and leisure real estate. Our teams oversee day to day operations, tenant relation and strategic planning to maximise asset value and operational efficiency for owners.

Learn more about our asset services

Valuation & Advisory


Our professionals provide independent valuations and advisory services for retail and leisure assets. We provide accurate, RICS compliant valuations to support investment decisions, financial reporting and strategic planning.

Learn more about our valuation & advisory

Project & Development Services


We advise on retail and leisure development projects from concept to completion. Our specialists provide feasibility analysis, tenant procurement, and project coordination to ensure developments meet market demand and deliver optimal returns. 

Learn more about our project development services


Occupier Services



Tenant Representation


We help retail and leisure occupiers secure the best locations in the Netherlands. From site searches and market analysis to lease negotiations and transaction execution, we ensure spaces align with growth objectives and operational needs.

Location & Labour market analytics


Our experts provide location intelligence and labour market insights to guide retailers and leisure operators in site selection. We analyse demographics, spending trends, labour availability, and competition to identify optimal locations.  

Learn more about our workplace solutions

Project & Development Services


We manage fit-outs and bespoke projects for retail and leisure spaces. From design to delivery, we ensure spaces meet brand standards, operational needs, and budget requirements across the Netherlands.

Learn more about our project development services

Sustainability Services


We support sustainability initiatives for retail and leisure occupiers, offering energy strategies, green lease negotiations, and ESG-aligned certifications to enhance reputation and lower costs.

Learn more about our sustainability services


Team

Michiel Boonen.png
Michiel Boonen

Divisional Head of Retail (EMEA Grade - Partner)
Amsterdam, The Netherlands

Download VCard

Willem van Laarhoven 640x640 website.jpg
Willem van Laarhoven

Associate (EMEA Grade - Associate)
Netherlands

Download VCard

Jacob Pot
Jacob Pot

Partner - Head of Shopping Centre Leasing & Retail Rent Reviews (EMEA Grade Partner)
Amsterdam, The Netherlands

Download VCard

CONTACT US

Research

Netherlands-MarketBeat-hero-image-mobile.jpg
MarketBeat

Netherlands MarketBeats

MarketBeat reports highlight key themes across the economy, demand, rents, vacancy and supply, yields, and investment activity. Read the reports for the full overviews.
Jos Hesselink • 28/07/2026
Energy labels determining price
Research • Sustainability / ESG

Energy labels determining price

Cushman & Wakefield analyzes and interprets the housing market dynamics on a permanent basis.
Willemijn van den Hoek • 10/06/2024
card image
Insights • Economy

Outlook 2024 MIPIM Edition

In de speciale MIPIM Editie van onze Outlook geven wij voorspellingen over de transactiedynamiek op de verschillende beleggings- en gebruikersmarkten op basis van eigen visie en transactiedata. De prognose gaat over de ontwikkelingen op de kantorenmarkt, retail, woningen en de markt voor logistiek en bedrijfsmatig vastgoed.
12/03/2024
Debt Markets card (image)
Insights • Investment / Capital Markets

Fear of sharp price corrections due to high financing costs

Higher financing costs are a major reason why sentiment in the real estate investment market and for property development has turned abruptly in recent months. In several segments, interest costs are already substantially higher than initial yields. 'The math simply doesn't add up.'
Maud Visschedijk • 17/11/2022
Naar een toekomstbestendige supply chain
Insights • Supply Chain

Towards a future-proof supply chain

'You can't always get what you want' sang the Stones in 1969, but in 2022 this is no longer valid. Due to the massive embrace of online shopping almost all consumer goods are just a few clicks away.
Jos Hesselink • 29/09/2022
Podcast card
Insights • Supply Chain

Podcast - Logistics (Insight)

In the podcast series "The Value Of..." several commercial real estate experts from Cushman & Wakefield discuss what is important to them. This can be about the value of a city, the importance of an office, but also how value can be preserved.
27/05/2022
Climate risk card
Insights • Sustainability / ESG

Climate risk

Climate risk is now a reality which will impact current and future value of property. When we talk about climate risk, we invariably mean one of two things – the transitional risk of moving towards a low carbon economy or the physical risks associated with climate change.
Jos Hesselink • 29/09/2021
De stad na COVID
Insights • Sustainability / ESG

The city after COVID-19

COVID-19 shows our vulnerability. At the same time, it gives us insight into how we should improve the quality of life in our cities in a future-proof way. Anticipating population growth, climate change, health and our continuing need to live, work and stay in cities.
Jos Hesselink • 22/04/2021
Auto de stad uit card
Insights • Sustainability / ESG

City streets should not have cars

The arrival of the car has radically changed the spatial development of our cities and the infrastructure in the Netherlands.
In order to bring cars and freight traffic safely and quickly from A to B, highways and motorways, bridges and viaducts, traffic lights and pedestrian crossings were necessary.
Jos Hesselink • 25/02/2021
Debt and Structured Finance
Insights • Economy

Lenders brace themselves

The Debt & Structured Finance team at Cushman & Wakefield is in frequent contact with over 50 lenders and has inquired what the impact of Covid-19 developments is or is expected to be on lending activity.
Maud Visschedijk • 20/03/2020
Jeroen Lokerse
Insights • Economy

City Limits: A Dated Phenomenon

Jeroen Lokerse argues that the larger Randstad region - from Arnhem, Almere, Rijnmond to Eindhoven - offers a unique opportunity for business and workers compared to world cities such as London and Paris where urban living and suburban living could be at prices that are unthinkable for residents of London, Paris or, for example, Toronto.
08/10/2019
Meeting-1-750x456
Insights • Economy

The Netherlands is missing out on opportunities

Business location criteria, will more than products or services, determine if organisations succeed or fail. The Netherlands must maintain its attractive position as the ‘gateway to Europe’ and businesses must establish themselves in locations with the best access to the labour market and working environments.
15/05/2019
VIEW ALL

Frequently Asked Questions

We provide comprehensive tenant representation services for companies seeking retail and leisure locations across the Netherlands. Our specialists conduct market analyses to identify available opportunities in prime shopping streets in Amsterdam, Rotterdam, The Hague, Utrecht and regional cities. Locations are assessed based on footfall, consumer demographics, competitive positioning and lease terms. Our advisors negotiate favourable lease agreements and coordinate transaction execution, ensuring locations align with brand positioning and operational requirements.

We advise occupiers on negotiating lease terms that incorporate sustainability provisions and ESG commitments. Our specialists work closely with landlords to structure green lease agreements, defining energy efficiency targets, waste management protocols and environmental performance KPIs. We also support the evaluation of assets based on energy certifications and building management systems, enabling occupiers to meet corporate sustainability objectives while maintaining a presence in prime retail and leisure locations.

Investors should assess the quality of the tenant mix, the strength of lease structures and the fundamental characteristics of the location. We advise on market positioning in relation to consumer trends, omnichannel dynamics and competing supply. Key considerations include asset quality, planning flexibility for repositioning and alignment with ESG investment criteria. Our Capital Markets specialists provide transaction advice, valuation analysis and market insights to support well informed investment decisions.

We provide international retailers and leisure operators with local market insights essential for successful entry into the Dutch market. Our specialists deliver intelligence on consumer preferences, competitive landscapes and local planning regulations. We advise on location criteria, negotiate lease terms aligned with regional market practices and coordinate transaction execution to enable smooth market entry and expansion across key retail and leisure destinations.

A strategic approach to real estate management enhances operational resilience by aligning property decisions with business objectives. We advise occupiers on portfolio optimisation, lease flexibility and location strategies that support omnichannel operations. For property owners, we deliver asset management services that optimise tenant mix and implement experience driven strategies to increase footfall. This consultative approach ensures properties remain competitive in evolving market conditions.

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
CONTACT US
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Cookie preferences
Agree All
Reject All
SAVE SETTINGS
Essential
Non Essential
Marketing