CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Retail Retail

Industries & Sectors

Retail & Leisure

Transforming communities through smarter retail strategies

store
 

Opening a physical store is more complex than ever.

The Dutch retail and leisure sector requires smart real estate strategies that align location, operational efficiency and consumer preferences. Whether you are a brand seeking the right high street location, an investor repositioning a shopping centre, or a leisure operator expanding in key cities, success depends on in depth market knowledge.

We support occupiers and investors in identifying and optimising retail and leisure real estate that performs. From prime shopping locations in Amsterdam to regional retail hubs embracing new concepts, our team combines transactional expertise with strategic advisory to help you navigate and succeed in the Dutch market.

 

DELIVERING RESULTS

more than 100
transactions
over 50 years
of combined retail real estate expertise
from 50 sq m to over 3,000 sq m
Transaction sizes

What Sets Us Apart

Retail strategies that work on the ground

Location is critical. Our advisors analyse footfall patterns, demographic data and competitive landscapes to help occupiers make well informed location decisions. We negotiate lease terms that balance flexibility with location value, ensuring your concept resonates with local consumers and supports sustainable brand growth.

Investor expertise built for change

We advise investors, owners/landlords and developers on the acquisition, leasing and repositioning of retail and leisure assets. By combining tenant demand insights with consumer trends, we help retail real estate adapt to changing behaviour while maintaining a competitive edge.

Future-focused insights

Retail and leisure markets are evolving rapidly. We track shifts in consumer behaviour, tenant strategies and locational dynamics across the Netherlands. By combining data with experience, we help clients anticipate change and position assets for long term performance.

Tailored solutions that deliver

Supported by a network of specialists and a solution oriented mindset, we deliver strategies aligned with your objectives. Whether the goal is increasing footfall, optimising turnover or maximising asset value, our approach is grounded in the realities of the Dutch market and your specific ambitions.

Advisors who think like retailers

Success in retail and leisure requires commercial creativity. Our teams bring an entrepreneurial mindset and extensive experience advising leading brands and owners. We don’t just understand the sector — we actively help shape it.

Destinations that create value

We believe in creating retail and leisure destinations that connect with communities. By aligning location strategies with local needs, we help occupiers and owners develop places that add value to neighbourhoods and contribute to long term market resilience.

Services

Investor Services



Capital Markets


We advise on the acquisition and disposal of retail and leisure assets across the Netherlands. Our specialists combine investment analysis with market intelligence to identify opportunities, structure transactions and execute deals aligned with your investment objectives.

Learn more about our capital markets


Agency Leasing


Our leasing specialists represent landlords in securing high quality tenants for retail and leisure properties. Leveraging strong tenant relationships and market data, we optimise occupancy levels, rental income and tenant mix in key Dutch cities.

Learn more about our agency leasing services


Asset Services


We provide property and asset management services that enhance the performance of retail and leisure real estate. Our teams oversee day to day operations, tenant relation and strategic planning to maximise asset value and operational efficiency for owners.

Learn more about our asset services


Valuation & Advisory


Our professionals provide independent valuations and advisory services for retail and leisure assets. We provide accurate, RICS compliant valuations to support investment decisions, financial reporting and strategic planning.

Learn more about our valuation & advisory


Project & Development Services


We advise on retail and leisure development projects from concept to completion. Our specialists provide feasibility analysis, tenant procurement, and project coordination to ensure developments meet market demand and deliver optimal returns. 

Learn more about our project development services


Occupier Services



Tenant Representation


We help retail and leisure occupiers secure the best locations in the Netherlands. From site searches and market analysis to lease negotiations and transaction execution, we ensure spaces align with growth objectives and operational needs.


Location & Labour market analytics


Our experts provide location intelligence and labour market insights to guide retailers and leisure operators in site selection. We analyse demographics, spending trends, labour availability, and competition to identify optimal locations.  

Learn more about our workplace solutions


Project & Development Services


We manage fit-outs and bespoke projects for retail and leisure spaces. From design to delivery, we ensure spaces meet brand standards, operational needs, and budget requirements across the Netherlands.

Learn more about our project development services


Sustainability Services


We support sustainability initiatives for retail and leisure occupiers, offering energy strategies, green lease negotiations, and ESG-aligned certifications to enhance reputation and lower costs.

Learn more about our sustainability services


Team

Michiel Boonen.png
Michiel Boonen

Divisional Head of Retail (EMEA Grade - Partner)
Amsterdam, The Netherlands


Download VCard

Willem van Laarhoven 640x640 website.jpg
Willem van Laarhoven

Senior Consultant (EMEA Grade - Senior Surveyor)
Amsterdam, The Netherlands


Download VCard

Jacob Pot
Jacob Pot

Partner - Head of Shopping Centre Leasing & Retail Rent Reviews (EMEA Grade Partner)
Amsterdam, The Netherlands


Download VCard

Research

Outlook 2026 Provada Edition_Web Card
Research • Economy

Netherlands Outlook 2026 | Mid-Year Edition

Cushman & Wakefield’s Netherlands Outlook Mid‑Year 2026 provides insight into Dutch real estate investment and occupier markets, revealing where economic and spatial choices are beginning to tighten.
Jos Hesselink • 08/06/2026
Netherlands-MarketBeat-hero-image-mobile.jpg
MarketBeat

The Netherlands MarketBeat

Cushman & Wakefield’s Marketbeat reports provide a detailed quarterly analysis of the Dutch commercial real estate market.
Jos Hesselink • 21/04/2026
Supermarktvastgoed-2025_card.jpg
Research • Food & Beverage

Supermarket Real Estate: New Rules for a Proven Segment

Read all about the developments in the supermarket landscape in this report (in Dutch) by Cushman & Wakefield Retail.
Michiel Boonen • 18/06/2025
Living City Report-Web card.jpg
Insights • Economy

Living City Report series

Discover a monthly snapshot of the housing market in our ‘City Report - Living’ series. Get quick insights into the buying, rental, and investment markets of various Dutch cities with the latest data. Can’t find your city? Contact our experts for tailored advice.
Jos Hesselink • 18/02/2025
Nederland-Compleet_Web-Card-(SMALL)-750x456px.jpg
Research • Economy

Nederland Compleet 2024

Netherlands Complete 2024 is a report by Cushman & Wakefield that focuses on the use of space in five major economic regions, based on an analysis of the regional economic DNA. The dynamics of the real estate market are interpreted based on the regional context.
01/11/2024
Regeerakkoord Hero GWS.jpg
Research • Government / Public Sector

Coalition Programme 2024 - 2028: what are the implications for the Dutch real estate market?

The Schoof administration has detailed the outline agreement in its coalition programme, presenting its plans for the upcoming government term. Cushman & Wakefield has identified the themes and strategies that will directly impact the Dutch real estate market.
02/10/2024
Dubbele kloof zorgt voor extra druk op logistiek vastgoed
Insights • Supply Chain

Double gap puts additional pressure on logistics real estate

The introduction of zero-emission zones will only increase pressure on logistics Netherlands. This calls for more cooperation to bundle flows of goods into cities. 
25/07/2023
ESG
Research • Sustainability / ESG

Why ESG Matters to the Future of Investing

Integrating ESG investment strategies is critical to establishing resiliency and creating long-term value.
Megan White • 15/12/2022

Frequently Asked Questions

We provide comprehensive tenant representation services for companies seeking retail and leisure locations across the Netherlands. Our specialists conduct market analyses to identify available opportunities in prime shopping streets in Amsterdam, Rotterdam, The Hague, Utrecht and regional cities. Locations are assessed based on footfall, consumer demographics, competitive positioning and lease terms. Our advisors negotiate favourable lease agreements and coordinate transaction execution, ensuring locations align with brand positioning and operational requirements.

We advise occupiers on negotiating lease terms that incorporate sustainability provisions and ESG commitments. Our specialists work closely with landlords to structure green lease agreements, defining energy efficiency targets, waste management protocols and environmental performance KPIs. We also support the evaluation of assets based on energy certifications and building management systems, enabling occupiers to meet corporate sustainability objectives while maintaining a presence in prime retail and leisure locations.

Investors should assess the quality of the tenant mix, the strength of lease structures and the fundamental characteristics of the location. We advise on market positioning in relation to consumer trends, omnichannel dynamics and competing supply. Key considerations include asset quality, planning flexibility for repositioning and alignment with ESG investment criteria. Our Capital Markets specialists provide transaction advice, valuation analysis and market insights to support well informed investment decisions.

We provide international retailers and leisure operators with local market insights essential for successful entry into the Dutch market. Our specialists deliver intelligence on consumer preferences, competitive landscapes and local planning regulations. We advise on location criteria, negotiate lease terms aligned with regional market practices and coordinate transaction execution to enable smooth market entry and expansion across key retail and leisure destinations.

A strategic approach to real estate management enhances operational resilience by aligning property decisions with business objectives. We advise occupiers on portfolio optimisation, lease flexibility and location strategies that support omnichannel operations. For property owners, we deliver asset management services that optimise tenant mix and implement experience driven strategies to increase footfall. This consultative approach ensures properties remain competitive in evolving market conditions.

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS